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Is advertising to facilitate a private adoption legal?

On Behalf of | Oct 20, 2025 | Family Law

Many people hoping to adopt have heard concerning stories about the process. Claims about adoption costing tens of thousands of dollars or taking years to complete can leave people hoping to become parents feeling unsure about their options.

Some aspiring parents use creative solutions to increase their chances of rapidly securing a private adoption arrangement. They might begin advertising on social media or in local church bulletins. Do the laws in South Carolina allow those hoping to adopt to advertise?

There are limitations on advertising

Social media has made it easier than ever before for those hoping to adopt to connect with expectant mothers who cannot raise their children due to personal challenges. Advertising for a prospective adoption on social media could help those hoping to negotiate a private infant adoption more quickly connect with pregnant women hoping to place their infants with loving families.

State law does allow prospective parents to advertise their hopes to adopt. However, the right to advertise depends on having successfully completed a preplacement home investigation.

Outside parties need to validate that the home is an appropriate space for an adopted child and that the prospective parents are fit for the job. Even then, attempts to connect via advertising on social media and in local publications require careful consideration. Mistakes in the private adoption process could potentially complicate the situation and lead to challenges later.

Those hoping to locate a pregnant woman in need of support and an infant in need of a home may require guidance as they prepare to navigate the adoption process. Working with an attorney can help prospective adoptive parents ensure their compliance with the law and limit the risk of complications that could disrupt the process of expanding their family.